1. https://appdevelopermagazine.com/messaging
  2. https://appdevelopermagazine.com/sailthru-adds-mobile-messaging-automation-with-purchase-of-carnival.io/
4/19/2016 12:08:59 PM
Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io
Sailthru,Marketing
https://news-cdn.moonbeam.co/Sailthru-Adds-Mobile-Messaging-App-Developer-Magazine_41t71v4c.jpg
App Developer Magazine
Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io

Messaging

Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io


Tuesday, April 19, 2016

Stuart Parkerson Stuart Parkerson

Sailthru has acquired Carnival.io, a mobile marketing automation company. This acquisition will provide the ability to offer new functionality by adding mobile marketing automation to the Sailthru Customer Retention Cloud.

Carnival’s mobile marketing automation suite includes push notifications, in-app messaging and a customizable message stream which provides the ability to automate messages by customer behavior, location and demographic data. In addition, Carnival offers mobile analytics. 

The platform will help Sailthru manage more than 1.7 billion unique worldwide customer profiles that combine email, web, mobile, social and offline data. The information is utilized to provide functionality for Sailthru’s Personalization Engine which offers multichannel profiles to provide relevant experiences across digital channels.


Read more: http://www.sailthru.com/

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here